One of Baudrillard's main ideologies is the notion of hyperreality. Hyperreality is a condition in which reality has been replaced by simulacra. Simulacra can be defined as when a sign loses its relation to the real world. This loss of realism can cause desensitisation and ignorance towards what is really going on in society. He highlights some causes of simulacra which can include the evolution of the economy, the media and capitalism. (Capitalism is a marxist concept in which the bourgeoisie exploit the workings and labour of the proleteriat in society.)
The mass media has played a massive impact on simulacra because it has excessively shaped the shapes and meanings of the symbols portrayed in various mediums. These symbols can be seen as agents of representation, creating new signs of new culture, imaging and codes within the value of reality.
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